Sardi Jaa TVC

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Sardi Jaa TVC


Client: Sardi Jaa

Producer: Squirkle Productions Pvt Ltd.

Project: Director Adi Pocha of Squirkle Productions shot a series of ad films with Virendra Sehwag as the brand ambassador for Emami’s Sardi Jaa cough syrup. The animation team at Thatzit supervised the chroma shoot and created all the virtual backgrounds for the films. Layer by layer, the film was composited to get stunning, life-like images with a touch of fantasy. The ‘monster’ in the ad was also created from scratch as a character and composited with the final film.

PanelPro Specialist: Uday Kadkade (Art Direction, Lighting and Rendering)

Power of 4 team: Animation