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Client: Affinity Global Inc

Producer: Thatz it Pvt Ltd

Brief: To create a demo of the Ad unit features, that the company delivers to its premium brands.

ProjectThe challenge was to bring out the Rich Media interactions on the mobile effectively. For this film, we planned the entire production as breakdowns. The Background videos were shot around popular outdoor spaces, the Hand holding a mobile with green screen was shot against Chroma. Our motion graphics team then brought together the overlay content inside the model in the form of animated UI screens. The screen was tracked with live action and composited over the background.

To complete the communication, supers were added in sync with the camera tracking.

Power of 4 team: Animation