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Instalife – Installation and Website
Client: Vivanta by Taj
Agency: Thatz it Pvt Ltd
Project: Vivanta by Taj delivers premium hotel experiences with imagination, energy & efficiency. It revels in a spirit that presents the normal with an unexpected twist.
Instalife is a unique experience that was created using analog photography, manifesting into a spatial installation design and a custom microsite. Interested guests were provided with analog cameras from the hotel, and were encouraged to shoot their experiences across Delhi and Gurgaon.
The images that were shot by the guests were then developed and curated by Manoj Jadhav, an eminent photographer. The Technology Team at Thatz it developed a technology-driven automated site for upload and media management. The custom design of the microsite used the same analog camera imagery to dress up the site.
PanelPro Specialist: Manoj Jadhav (Curation and Photography)
Power of 4 team: Design and Technology