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HP Oil man – 3D character model


Agency: JWT

ProjectHindustan Petroleum wanted to represent the fluidity and the efficiency of their oil product, in the form of a character who looks dynamic, friendly and responsive. This gave birth to the character of Oil Man. Starting off as a sketch, with various model sheets, the client locked the final visual. We then modelled the entire figure in 3D and textured it to represent the oily look. Team Thatz it animated the character, which went on to become a signature animation for all their subsequent TVCs. The static render of the character was used as a mascot in all their print media ads as well.

Power of 4 team: Modelling, Texturing and Animation