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Asian Paints Safety Films Trilogy
Client: Asian Paints
Agency: Thatz it
Project: Asian Paints, one of India’s industrial giants, also takes the safety and security of its human resources very seriously. They commissioned Thatz it for a series of films that would highlight the importance of safety to its warehouse workers across the country.
Thus was born The Asian Paints Safety Trilogy – a film each on fire safety, electrical safety and operational safety – which incorporate key safety procedures into three different poignant and emotional tales of characters based on the average real life warehouse worker.
The films have a sensitive yet cinematic quality to them and they have connected very strongly with the target audience.
Power of 4 team: Film