Asian Paints Apex Ultima Allura

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Asian Paints Apex Ultima Allura


Client: Asian Paints

Agency: Thatz it Pvt Ltd

Project: When Asian Paints launched Apex Ultima, an advanced product with additional features, they wanted a launch AV to showcase it. Through this AV, the USPs of the product were highlighted and demonstrated via tests conducted at their R&D center. The film was produced end-to-end by Thatz it, and was used during the launch of this new product.

Power of 4 team: Film