Asian Paints Apcolite Book of colours

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Asian Paints Apcolite Books of Colors


Client: Asian Paints

Agency: Thatz it Pvt Ltd

Project: Apcolite is a mid-range brand from Asian Paints, which comprises of exterior and interior emulsions and enamels. Enamels are finishes that are used for doors, windows, grills, furniture, etc. Normally customers don’t focus on these areas, usually going with default options, usually plain colours like black, brown or white.

Hence, Asian Paints recently introduced the Apcolite Book of Colours, to show dealers as well as contractors what is possible if one plays around with different colours for enamels. This AV was developed for the launch of this book, and was used as one of the key tools during the launch event.

Power of 4 team: Film